Discover a new take on Scandinavian design at The Conran Shop in Azabudai Hills during DesignArt Tokyo. This unique selection is curated jointly by The Conran Shop and Swedish Style, presents a refined showcase of Swedish and Scandinavian lifestyle and interior brands—where tradition meets contemporary design. Launched at the turn of the millennium, Swedish Style firmly placed Swedish design and culture on Japan’s creative map. Now celebrating its 25th anniversary, this revival is spearheaded by Svensk Form and the Swedish Institute, in collaboration with the Embassy of Sweden, Business Sweden, the Swedish Chamber of Commerce and Industry, and long-standing Japanese partners including The Conran Shop. The Conran Shop invites their customers to experience the Nordic design philosophy—celebrating simplicity, nature, and timeless craftsmanship.